One blue

Nimbus is a new skincare line with a short list of products and a strong point of view. We built the packaging system around a single blue and a small typographic voice, so the range reads as one thing on a crowded shelf.

Every carton uses the same grid, with product names set in the serif and instructions in the sans. The blue shifts slightly by product to help with recognition at a glance.

Outcome

The line launched in twelve stores and moved into two national retailers within the year.