Almost nothing in the frame

Atelier Ferrand makes tailoring for people who do not want to be looked at. The seasonal campaign needed to reflect that, so we stripped every set down to a single figure, a wall and the light coming through a window.

Typography stays out of the way. A short line of serif text sits under each image, set at the same size across print, social and the store windows.

Outcome

The campaign ran across three cities and became the visual template for the following two seasons.